Front end experience strategy

Recover more value and growth from your experiences

Experiences hide two commercial truths: where your value is being lost and where unidentified markets are waiting to be found. Knot diagnoses the experience, revealing Friction Markets to optimise and Opportunity Markets to originate. Then we advise you on what deserves action, testing and investment

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Book A 30-MIN DIAGNOSTIC CALL

See clearly

When your experience isn’t creating enough value

We diagnose what your customers, patients and guest encounter and reveal the Friction Markets eroding existing value and Opportunity Markets capable of creating profitable growth

Decide Confidently

When the evidence reveals what the you should do next

We advise you whether to optimise an existing experience or originate a new proposition, including how to design, what to test, prioritise, pause or reject before investment moves forward at scale.

Act Independently

When your team needs stronger judgement without permanent consultants

We build your capability to read experiences, recognise both markets, test assumptions and make better front-end decisions independently across every important experience they own.

The
problem

Too often, experience work begins with the answer already chosen. A journey redesign. A platform. Automation. A new proposition.

The result? Organisations spend time and money improving experiences without knowing whether they’re fixing a leak, chasing an opportunity or investing in the wrong thing altogether.

That’s where we start differently.

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Our solution

Your Experience Leak ends here

I bring a diagnostic lens your team doesn't have and the structural thinking to act on what it reveals.

Where is experience breaking? Which journeys has nobody looked at honestly? What would it take to shift your function from one that delivers process to one that builds people products and experiences worth subscribing to?

Your team answers those questions. I make sure they're asking the right ones

Find Your Fix

DIAGNOSE

You can feel something is broken, you cant see where

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You pick a specific people journey, product, or experience that isn't landing. We go undercover front and backstage, find the structural cracks your team is too close to see, and hand you back a diagnostic sized by commercial impact. Not a survey readback. Not a benchmarking exercise. A structural diagnosis that names the failure patterns, sizes what they are costing you, and gives your team a clear plan to act on first.

BEST FOR: CPOs, People Directors, and senior people leaders who have a specific journey or experience that isn't working and need a bias-free diagnostic before committing to anything bigger. Also for directors and heads of people experience who are closest to the problem and need the evidence to build the case

What you get

Transform

Your HR was built for a world that doesn’t exist anymore

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Hands-on advisory where your leadership team redesigns the vision, strategy, OKRs, operating model, and the capability to run it. I bring the architectural thinking. Your team makes the decisions, builds the model, and owns the outcome. Includes a pilot programme with real teams and an Activate programme embedded so your function keeps running it after I leave. Not a strategy deck that sits in a drawer. A working system rooted in real insight and situational behaviour, not best practice blindness.

BEST FOR: CPOs tired of transformation programmes that never land. You know the problem, you’re ready to rebuild from the inside out.

Deeper Dive

ACTIVATE

You keep hiring consultants for work your team should own

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A capability programme of full-day workshops, coaching, and tools your team keeps permanently. They learn to audit people journeys, spot where experience is breaking, diagnose the structural cause, and design the fix without external support. The same thinking we use in our diagnostic and transformation work, transferred into your team so they can run it on their own terms.

BEST FOR: CPOs and senior people leaders who want their team running the strategy on their own terms. Whether your team built the strategy or inherited one, the capability gap is the same. Capability that stays when I leave

How it works

Folks we’ve helped

  • Black and white portrait of a woman with long dark hair, smiling, wearing a dark top and a necklace, with a graphic background of teal and white lines.

    "Danny’s the person you want and need on your team - he makes sure he’s always on hand to talk things through, explain the method in the madness, and bounce around new ideas. He’s brilliant to work with, and I hope our paths cross again!"

    Dyson | Chloe Hunt | HR Business Partner

  • Black and white portrait of a woman with shoulder-length hair, smiling, wearing a necklace and black top, with a purple and white abstract background.

    “ It was clear from the moment Danny joined, that he would bring a fresh perspective and innovative approach. His personal drive, resourcefulness and creativity all helped to deliver change within the business, from small interventions to wide-scale projects.”

    McDonalds | Tamara Griffin | People Director

  • Black and white photo of a woman with long wavy hair, smiling, wearing a blazer, in front of a bright yellow background with white lines.

    "Danny is one of the most innovative and customer focused people I have ever had the pleasure to work with. He is one of those unique people who has one foot grounded in what the customer needs and the other dreaming of something new and fresh that the customer has never considered. This split ensures a fresh employee experience that changes and grows with your organisation."

    Sheri Weppel | Vice President - Infopro

  • Black and white portrait of a smiling man with a light beard, set against a blue geometric background with white curved lines.

    "Having spoken with Danny at length about Experience Design - and it’s applications to enhancing the employee experience - he has a rich and deep skill set in this area, in which he is an industry leader. On top of this expertise, Danny has the credibility and gravitas of a leader - and commands respect as a result."

    David James | Chief Learning Officer - 360 Learning

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