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The problem
Does this sound familiar?
"Our journeys are full of gaps, but no one can agree on where to start or what to fix first"
"We’re trying to connect our customer and employee experiences, but the strategies just don’t align"
"We know we need a clear mission, vision, and value proposition, but we’re struggling to create something that truly aligns"
Our solution
Work with us to solve your biggest
CX & EX challenges
At Knot, we specialise in shaping strategy, connecting customer and employee experiences (CX and EX), and redesigning journeys to create seamless and meaningful outcomes. We bring together design thinking, innovation, and human centered approaches to solve complex challenges for organisations.
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Great experiences start with alignment. Whether it’s clarifying your mission and vision, mapping customer journeys, or redesigning key employee touchpoints, we help organisations turn big ideas into actionable results
Step 1
Shape the Strategy
(Vision, Mission, Value Proposition)
Bringing in external stimulus, we'll co-design your mission, vision, and unique value proposition to define what makes your offering valuable to customers and employees. Giving you a clearly articulated mission, vision, and value proposition
Step 2
Redesign the Experience
(Journey Mapping and Planning)
Over a series of workshop we'll map out your current customer and or employee journey to create a seamless and aligned experience across all touchpoints Here we will answer
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Where's the gaps and pain points
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Where's the moment of opportunity
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Does the journey align to the mission & vision
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What could a elevated journey look like
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How do we get there
Step 3
Zoom In on Key Moments (Focused Design for Critical Touchpoints)
We'll deep dive into high impact moments of the journey to optimise specific experiences (e.g., onboarding, guest experience, employee transitions). We'll sprints to rapidly gather feedback from customers, employees and stakeholder to prototype and test solutions and refine based on data informed feedback ensuring the solution is aligned with the broader journey redesign and strategic vision and you have actionable solutions ready for implementation.
Step 4
Build Capability
(Upskilling Teams for Sustainability)
Lastly we'll empower internal teams with the skills, tools, and frameworks to sustain and scale the changes over time. We'll deliver training workshops on design thinking, journey mapping, and strategic design tools enabled by our bespoke playbook and TeamOS toolkit
Want more details?
Have questions about our approach or something you’re unsure about? Don’t overthink it we’re here to help! Hit the button below and slide into my inbox. Whether it’s a quick query or a big idea you want to explore, I’d love to hear from you (and don’t worry, I promise we don’t bite)!
What other say:
Tamara Griffin
People Director - McDonalds
It was clear from the moment Danny joined, that he would bring a fresh perspective and innovative approach. His personal drive, resourcefulness and creativity all helped to deliver change within the business, from small interventions to wide-scale projects.
Danny was able to balance multiple stakeholder needs with a focus on innovative delivery at pace which made him a real asset to any team. Naturally curious, unafraid to challenge the status quo yet humble all made Danny an absolute pleasure to work with.
David James
Chief Learning Officer - 360 Learning
It’s clear that Danny is an expert in the field of Experience Design and, as an emerging practice in L&D, his expertise, experience and leadership are crucial in guiding the profession.
Having spoken with Danny at length about Experience Design - and it’s applications to enhancing the employee experience - he has a rich and deep skill set in this area, in which he is an industry leader.
On top of this expertise, Danny has the credibility and gravitas of a leader - and commands respect as a result.
I’ve always enjoyed working with Danny and can’t help but learn from him every time I do
Tabitha Bishop
People operations & Insight manager
?What if! Innovation/Accenture
I loved working with Danny during my time at ?What If! Innovation. He is smart, insight led, and can easily spot the opportunity area in whatever we were thinking through. Together we worked on refreshing the onboarding experience; his experience and understanding of human centred design, service design experience design and culture change was invaluable.
Danny is entirely himself, which makes him a joy to work with and learn from - and in turn created real psychological safety for the team. He is great leader, encouraging, supportive, and wise, and I hope that I get the opportunity to work with him again one day
Chloe Hunt
Senior Project Manager - Dyson
Danny helped us reimagine our employee value proposition. It was obvious that he truly wanted to deliver something meaningful, and he consistently went above expectations to achieve just that.
Danny’s ability to challenge, and comfort in being challenged himself is refreshing and took us to the next level. He really understands the importance of human-centred design, asking the right questions to quickly pinpoint what matters most and then creating innovative solutions which resonate. He’s not only an expert in his field, but has a unique way of sharing his knowledge, making sure he brings all stakeholders on the journey.
Danny’s the person you want and need on your team - he makes sure he’s always on hand to talk things through, explain the method in the madness, and bounce around new ideas. He’s brilliant to work with, and I hope our paths cross again!
Laura Hamilton
Director of Operations – Capita
Danny is an incredibly talented and creative individual who is genuinely one of the most motivated people I have met within design. Always thinking about the future to create true impactful experiences . It was a pleasure to work with him .
Sam Netherwood
Associate Director - Mudano
I've known and worked with Danny since 2016 talking and doing all things Experience Design (XD), behavioural change and performance improvement. He offered me a refreshing outlet to talk about more effective ways to overcome the familiar Learning & OD staples, to build more holistic and change focussed experiences for people. Danny is a Human-centred Designer by practice, through collaborative design processes and experimentation (oh, and fun!). What I've experienced, is his drive to design with the people he's designing for, and what he's helped me to change the experience of work and learning, using simple but really effective frameworks for doing things that are out-of-the-ordinary. No doubt the guy genuinley practices what he preeches.
Sheri Weppel
Vice president - Infopro
Danny is one of the most innovative and customer focused people I have ever had the pleasure to work with.
His keen eye on the employee experience, business outcomes creates the right solution to achieve both outcomes. Danny is one of those unique people who has one foot grounded in what the customer needs and the other dreaming of something new and fresh that the customer has never considered. This split ensures a fresh employee experience that changes and grows with your organization.
Van Jennison
Head of EX - Legal & General
I had the pleasure of working closely with Danny at L&G and then used him again at RAKBANK. I can confidently say that he is one of the most innovative and forward-thinking People I've encountered. His passion for employee experience & product design coupled with his deep understanding of behavior change, has consistently led to meaningful improvements in our team's culture and ensuring we are solving the right problems.
Danny has an exceptional ability to think outside the box and approach challenges from fresh perspectives, always ensuring that the experience is at the heart of every decision. His strategic mindset and dedication to fostering innovation have not only driven successful initiatives but have also inspired those around him to embrace new ways of thinking.
Whether it’s designing a new employe value proposition, hr product or driving behavior change that leads to lasting impact, Danny delivers with insight, intelligence, and a relentless focus on outcomes.