People Experience Strategy & Transformation Advisory
Fix your Experience Leak
We are an Experience & Transformation advisory firm that helps CPOs and CHROs find where their people experience are bleeding revenue and surface the hidden Friction Markets where new value is hiding.
Strategy and Transformation
Transform HR into a People Experience function that thinks in experiences and builds like a product team. We uncover the friction markets where growth is leaking, then craft your vision, operating model and capability so your team leads with clarity, ships real people products and drives business growth.
People Experience Tiger Team
We go undercover through a specific employee journey or people product, or we audit your people function end to end. We find the backstage leaks and friction markets you can't see from the inside, showing you exactly where experience is leaking revenue and where growth is hiding.
Capability Immersion
Building the internal capability, we blend design thinking, service and experience design, product thinking, and business model innovation so your people can find friction markets, audit, design, and manage journeys and experiences after we’re gone
The
problem
Most HR Transformations are Theatre.
Traditional strategies look great in a Miro board but never show up on Monday morning. Meanwhile, your business is leaking revenue, loyalty, and talent through friction points you can't see.
People Leak: HR functions acting as support desks instead of people experience product-led teams.
Growth Leaks: People journeys built on best practice assumptions rather than lived experience, missing the friction markets and opportunity where real growth hides.
The Result: Strategies gather dust, the "bleed" continues and your talent leaves due to lack of growth opportunties
Our solution
Your Experience Leak ends here
At Knot, we find where your people experience is leaking revenue and where untapped growth is hiding, then redesign the strategy, the function, the journeys and the capability to fix it.
Whether you need friction markets uncovered, people journeys audited, or your function transformed into an experience-led product team, we turn complex people challenges into clear, testable solutions.
PX tRANFORMATION
Evolving your HR function into a experience led, people product team
12-week advisory and hands-on support to craft your vision, strategy, OKRs, operating model, and capability. We uncover friction markets, embed new ways of working, coach key roles, and shift your function to experience-led people product teams. Everything rooted in real insight and situational behaviour, not best practice blindness.
BEST FOR: CPOs tired of transformation programmes that never land. Whether you're launching a new EVP, redesigning your people strategy, or rebuilding culture from the ground up, you need someone to wire it up, uncover what's really going on, and coach your team through it.
Tiger team
Go undercover with the rapid experience audit your business needs
We go undercover through a specific employee journey or people product, or we audit your people function end to end. We find the backstage leaks and friction markets you can't see from the inside, showing you exactly where experience is leaking revenue and where growth is hiding.
BEST FOR: CHROs who suspect their people experience is bleeding revenue but can't see where. You need a bias-free audit, front and backstage, to find the leaks killing growth, loyalty, and talent before they flatline your business.
Capability IMMERSION
Teaching you to do it
We teach your teams to build experience strategy, transform into experience-led product functions, design and manage customer journeys, and audit their own leaks. So you fix revenue loss yourself.
BEST FOR: Leaders ready to build real capability, not dependency. You want to embed design thinking, service design, experience design, and product thinking into your team so they can find friction markets, audit journeys, and build experiences without calling a consultant every time something breaks.
Folks we’ve helped
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![Black and white portrait of a woman with long dark hair, smiling, wearing a dark top and a necklace, with a graphic background of teal and white lines.]()
"Danny’s the person you want and need on your team - he makes sure he’s always on hand to talk things through, explain the method in the madness, and bounce around new ideas. He’s brilliant to work with, and I hope our paths cross again!"
Dyson | Chloe Hunt | HR Business Partner
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“ It was clear from the moment Danny joined, that he would bring a fresh perspective and innovative approach. His personal drive, resourcefulness and creativity all helped to deliver change within the business, from small interventions to wide-scale projects.”
McDonalds | Tamara Griffin | People Director
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![Black and white photo of a woman with long wavy hair, smiling, wearing a blazer, in front of a bright yellow background with white lines.]()
"Danny is one of the most innovative and customer focused people I have ever had the pleasure to work with. He is one of those unique people who has one foot grounded in what the customer needs and the other dreaming of something new and fresh that the customer has never considered. This split ensures a fresh employee experience that changes and grows with your organisation."
Sheri Weppel | Vice President - Infopro
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![Black and white portrait of a smiling man with a light beard, set against a blue geometric background with white curved lines.]()
"Having spoken with Danny at length about Experience Design - and it’s applications to enhancing the employee experience - he has a rich and deep skill set in this area, in which he is an industry leader. On top of this expertise, Danny has the credibility and gravitas of a leader - and commands respect as a result."
David James | Chief Learning Officer - 360 Learning
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